When it comes to healthcare in the UK, it can be hard to ignore the doom and gloom headlines – pressure on the NHS, a growing gap bet been healthspan and lifespan, etcetera etcetera.

But something didn’t add up for us. In 2025, there was a moment of stepping back for a second and realising we are living in an incredible time. We have more health data on ourselves than ever before, medical expertise is advancing all the time and AI will revolutionise every industry, including healthcare.

The solution for more healthy years seemed obvious to us – harness these innovations and connect the dots between data, insight and action. And so we decided to roll up our sleeves and make it happen, with an EVIDence-based, Data-led approach built into our core.